| TAMPA - Sales of University of South Florida apparel and merchandise soared as the football team achieved its first top 10 national ranking this fall. The biggest benefits, though, are yet to come, school and business officials think. "This coming quarter is going to be through the roof for USF, which is likely to have the biggest royalty gains in the land," said Mike Carlton, director of university services for Collegiate Licensing Co., which tracks retail sales for 200 colleges USF's football success, however, should lead to greater long-term sales than usually occur when a sports team excels. Not only is consumer demand up for USF gear, but additional manufacturers also are seeking licenses to add USF items to their production lines, Carlton said. That means more manufacturers will remain in the mix to produce Bulls items in the future, solidifying the newfound popularity the Bulls gained as more fans check out head football coach Jim Leavitt's stunningly swift defense and modern spread offense.
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